With 2017 in the rear view mirror, we can now turn our gaze towards the future and opportunities and possibilities that 2018 hold.
If you are a small business then it may be a good time to look at things that can help promote your business, or give it a more professional edge; your external signage.
What many do not understand, is their sign is far more important to their business than they know. If you have a shop front, or even a premises where you conduct your business, then an exterior sign acts as your 24/7 salesperson. It draws people’s attention to your business by being where they can see it, and it is there all the time, even if you are not. How many times have you driven past a business, seen their sign and decided to go back because you never knew they were there?
Also, if you have been in an area for quite some time, like many of your neighbours, then a fresh, new sign will definitely stand out from the others. It could also attract new, or old, customers by showing or reminding them where you are.
But it’s not just the outside of your business that could benefit from a refresh. Internal signage is also another way to revamp your business, as there is no point in making the outside look new if the inside looks tired, rundown and faded.
If the products are all your own and not another’s (suppliers will usually supply you with signage to help sell their product), then you might be able to have some signs installed internally to brighten up the area and draw attention to certain locations in the business. Another thing to consider, is that if you take your business on the road (markets, conventions, exhibitions, etc…), then you will need to make sure that your signage is not only matching the revamped signs, but is also portable.
So what do you do? Where do you start?
With Foamex of course!
We can create sturdy 3D signs, and displays, from our expanded polystyrene products. Signs made from EPS are durable, lightweight, low-cost, easy to transport and can be quite impactful on your clients.
For further information on how Foamex can help you with your signage needs call your state office or complete our online enquiry form online enquiry form, and we will be in contact with you as soon as possible.